Software tools that help with Acquisition

Analytics tools

Analytics Dashboard

Supermetrics

Supermetrics offer marketing report automation tools for PPC, SEO, social and web analytics

Funded Startup
Bootstrapped

From $29 per month

Free Trial available

Google Sheets
Google Data Studio
Google Analytics
Facebook
LinkedIn
Twitter

Website personalization tools

RightMessage

RightMessage helps you segment visitors to offer personalized content on your website, sales pages, and CTAs, making them more relevant and improving conversions.

Bootstrapped
Funded Startup

Blogging
Ecommerce
SaaS

From $19 per month

Free Trial available

Hubspot
Active Campaign
Wordpress
Shopify
Leadpages
Unbounce
Google Tag Manager

Data integration tools

Marketing analytics

Funnel

Funnel connects to hundreds of marketing & advertising platforms to collect, transform and send data for further analysis.

Funded Startup
Enterprise

From $499 per month

Free Trial available

Tableau
Looker
Google Analytics
LinkedIn
Twitter
Shopify
Salesforce

Social media tools

Social Media Monitoring

Awario

Awario lets you track mentions of your brand or product online, helping you to engage with your audience.

Bootstrapped
Funded Startup
Enterprise

Ecommerce
SaaS
Mobile

From $29 per month

Free Trial available

Landing page tools

Unbounce

Unbounce makes it fast and easy to build high-converting landing pages for your advertising campaigns.

Funded Startup
Enterprise

From $99 per month

Free Trial available

Salesforce
Hubspot
Wordpress
Marketo

Social media tools

Social Media Management

Social Media Scheduling

Edgar

Edgar lets you posts updates to your social media profiles taken from a library of your content.

Blogging
Ecommerce
SaaS

From $49 per month

Zapier
Facebook
Twitter
LinkedIn

Drift

Drift is a messaging platform with a strong focus on chatbots and in-app messengers.

Bootstrapped
Funded Startup
Enterprise

From $50 per month

Free Trial available

Salesforce
Zapier
Slack
Hubspot
Marketo
Clearbit
Shopify

Analytics tools

Analytics Dashboard

Databox

Databox lets you build custom analytics KPI dashboards using data from your favourite tools and sources.

Bootstrapped
Funded Startup

Ecommerce
Retail
SaaS

From $49 per month

Google Analytics
Hubspot
Active Campaign
Shopify
Mixpanel
Mailchimp
Pipedrive

Competitor Analysis

Backlink analysis

Ahrefs

Ahrefs is a powerful SEO tool that helps with competitor analysis, keyword research and backlink checking.

Funded Startup
Enterprise

Ecommerce
Mobile
SaaS

From $99 per month

Marketing automation tools

Lead generation

Triggerbee

Triggerbee helps you discover who is visiting your website, and engage with them using personalized messages and forms.

Bootstrapped
Funded Startup

From $150 per month

Free Trial available

Mailchimp
Pipedrive
Trello
Slack
LiveChat
Instapage

Email marketing tools

Cold outreach emails

Lemlist

Lemlist is a cold outreach email tool that allows users to include automatically generated personalized images.

Bootstrapped
Funded Startup
Enterprise

From $19 per month

Free Trial available

Google Gmail
Hubspot
Salesforce
Pipedrive

Data integration tools

Customer data integration

Segment

Segment is a tool that makes it simple to integrate customer data across hundreds of popular tools and data warehouses.

Funded Startup
Enterprise

SaaS
Mobile
Ecommerce

From $120 per month

Free Trial available

Developer required

Amplitude
Appcues
Chameleon
Google Analytics
Heap
Hubspot
Intercom

Content optimization

Clearscope

Clearscope is a tool that helps people create relevant, high quality content that will rank highly on search pages.

Enterprise
Funded Startup

From $300 per month

Keyword research

Mangools

Mangools is a collection of four tools that help users perform important SEO tasks.

Bootstrapped
Funded Startup

Blogging
Ecommerce
SaaS

From $49 per month

Email marketing tools

Cold outreach emails

Mailshake

Mailshake helps you send cold outreach emails and manage responses from new leads.

Bootstrapped
Funded Startup

From $29 per month

Zapier
Google Gmail
Google G Suite

Landing page tools

Landing Lion

Landing Lion helps you quickly and easily build fully responsive custom landing pages for your campaigns.

Bootstrapped
Funded Startup
Enterprise

From $29 per month

Free Trial available

Active Campaign
AWeber
Hubspot
Mailchimp
Salesforce
Sendgrid
Wordpress

Referral marketing tools

Extole

Extole is an enterprise-focused tool that helps companies find customer advocates who can refer others to their product in return for rewards.

Ecommerce
Retail

From $3500 per month

Developer required

Optimizely
Segment
Salesforce
Marketo
Adobe Marketing Cloud

Referral marketing tools

Viral Loops

Viral Loops is a template-based referral marketing tool that makes it simple to run refer-a-friend type campaigns.

Bootstrapped
Funded Startup

From $34 per month

Free Trial available

Shopify
Slack
Zapier
Mailchimp
Google Analytics
Wordpress
Unbounce

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