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Analytics toolsMessaging toolsBehavioural AnalyticsEvent AnalyticsIn-App MessagingMobile AnalyticsWeb AnalyticsPush notificationsPredictive analytics

Mixpanel

Description

Mixpanel is an event analytics tool that helps you track and analyse user behavior.

Comment

Mixpanel is a well established member of the analytics tool category, boasting an impressive customer list and a powerful range of features and integrations.

Key features

  • User engagement reports that can be used to analyse the actions users are taking within your app.
  • Retention , cohort analysis and funnel reports to monitor user engagement.
  • Searchable profiles outlining your users event and property history.
  • Automated behavior-based messages that can be delivered in-app, by email or push notification.

Example usecase

A product manager could create a report to see whether users are returning to use an app throughout the month, then setup an automated message to send to a segment of users to improve their retention rate.

Pricing

From $150 per month.

Mixpanel offer a free plan with limited functionality and 5m tracked events each month. Paid plans offer additional functionality and extended data retention periods.

Free trials & plans

Free Trial available
Free Plan

Budget

Bootstrapped
Enterprise
Funded Startup

Target sectors

Ecommerce
Mobile
SaaS

Companies using Mixpanel

IBM Microsoft Twitter Stripe Uber Opentable

Implementation

Developer required
API availabile
You will need to define the events and properties that you wish to track, and add Mixpanel's tracking code to your web or mobile app.

Integrations

Integrates with Zapier
Social Profiles
Last updated: August 1st, 2018

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